Your Silq launches small collections a few times each year, with an eclectic concept and a fresh visual identity for each of them.

The name of the collection as well as the supporting pieces of texts were developed as part of the Concept & Communication Strategy for the collection.

The communication strategy for this collection was inspired by the idea of hyper-realism. ‘Technicolour Summer’ transports you to the future, it evokes positive fierceness and flare; and the love for understated luxury and comfort.

Polaroid images were also incorporated as part of the campaign’s identity

The H1 typeface selected for the collection was Cirka from Pangram Pangram. This was chosen for its sense of futurism, and with added effects it complemented the identity. This was set alongside the sturdy GT Pressura — something we have consistently used for Your Silq.