Sanaya
Branding & identity development
![](https://freight.cargo.site/t/original/i/b092835675b2194df50a849db25ed4e517c699755c8738cc7c14d571959ae891/Sanaya-banner.png)
Sanaya is your blueprint to achieving visible results for your mind and body.
Grow older — feel younger
Grow older — feel younger
The brand recognises that fitness is a journey and a way of living. The core challenge the brand addresses is, “How can I achieve sustained fitness and go about goal-setting?”
In developing the visual identity for Sanaya, we have been guided by eleven key elements and concepts. These principles have influenced every design decision and can be felt throughout our brand.
![](https://freight.cargo.site/t/original/i/c3e2ab5b22d12f0a2a96e0eb19558da3c6b7355b2352f6eaf06cd126a87bf0bd/Comp-1.gif)
![](https://freight.cargo.site/t/original/i/1484e09ca62414f29189e8c49bd63479a0e97cdc63f6364fb763b46d866ffbe5/Asset-12x-8.png)
logo
The logo for Sanaya is presented in a custom logomark using GT Walshiem. Upright, sometimes dynamic, our logo is simple, iconic yet highly expressive.
In the logotype, the letters are reduced to a simplified form evoking movement and balance. The strokes are all of one width, evoking the qualities of unity and technical precision. The curved ’N’ imparts a sense of dynamicity to the logotype and lends it a quality of uniqueness and contemporary character.
Primary & secondary logo configurations in different finishes
![](https://freight.cargo.site/t/original/i/4d097ca27a4009c703fdea7de5b92cb2e9a75003edeea5e4a493dc6f14231b7f/Sny-embossed.png)
![Logo Embossing on paper](https://freight.cargo.site/t/original/i/79a5c75e97f5a122c92ac2bb544f51c3e65b3bebffffd19384edc49d325df2af/Sanaya-embossed.png)
![](https://freight.cargo.site/t/original/i/252c2033eea667630bc94e69777afbe767327f2d1e1679e04db3f196ca2c2b6a/Sny-logo-image.png)
![](https://freight.cargo.site/t/original/i/a6b8b15acc46bbcdc2b8a38e8d65cc3e255f7f98783674b155ba2da3461a884d/Swash-mockup.png)
brand swashes
The swashes are a central element in Sanaya’s visual communications system. Through consistent and repetitive use as a signature element in all of Sanaya’s visual communications, the swashes become a visual recall which identifies the brand and symbolically embodies its activities, achievements and goals.
![](https://freight.cargo.site/t/original/i/2ff5c7e81237268f7538aa896b49aa27a69cbdf52b30a499eb674235c8e8b4ee/Swash-angles2x-8.png)
The swashes can Be
used in interesting ways
![](https://freight.cargo.site/t/original/i/bca5a4eb4387786d534594abcf2bd288aadd849e48987a1d1765c683a3cee99a/Swash-use-cases2x-8.png)
![](https://freight.cargo.site/t/original/i/58b0a4a2168e57eb4e438eca7e3dbbbb307e3a769423c9905b1a3571c3591263/Swash-use-case-images.png)
colour
palette
The brand color palette is broken down into three categories
1. Primary brand colors (accent colors)
2. Secondary brand colors (supporting colors)
3. Tertiary brand colors (extended color)
![](https://freight.cargo.site/t/original/i/5d468cacf317e3eeda713637ad7c1388bdcef561a8b5569a34f5aac69780564b/sanaya-logo-image.png)
![](https://freight.cargo.site/t/original/i/b9a88597d934cff7fc0bc5771e29f84eee606c3767dda6d97100e4b122362f87/Colour-palette.png)
![](https://freight.cargo.site/t/original/i/1552159b1399efe6163e4c5bd7bd3fe11cfb3cc7700518a92571881ca188e36a/typography.png)
![](https://freight.cargo.site/t/original/i/601c388d70f778fd71c6893c1225e3630d343e045830af9a264cff9f49985181/Sanaya-red-swash-.png)
brand typography
A typographic hierarchy is a system that uses typography — the size, font and layout of different pieces of text to create a hierarchical division that can show viewers where to look for specific kinds of information.
![Type hierarchy](https://freight.cargo.site/t/original/i/0bcb64f312857ae00f816b5b69c6f1d25b1fd2fe946ba43efe55e76fe70bbeba/type-hierarchy-image.png)
![](https://freight.cargo.site/t/original/i/94cafa7f9096b122891fb0e8e8230c4dc74b497461f41148237ad3413d9c7dc0/Sanaya-BW-image.png)
![](https://freight.cargo.site/t/original/i/b9989feb90ed09d72cee2954d9a9f459a724d44f66c9f8337ddb773954615d52/Wesbite-template-1.png)
![](https://freight.cargo.site/t/original/i/1f0e1babe14c2e9e94eefc0c4924f9ac197dfad8cc0870842a5d627dbecd3164/Wesbite-template-2.png)
![](https://freight.cargo.site/t/original/i/aaf4245b44997a91ba3d81e7ec985d3effb1cbefc3ea758bf12b507f5ded5870/Wesbite-template-3.png)
![](https://freight.cargo.site/t/original/i/50564432e37f4d8c8764bab4d0b5b7eaeffd22f46cd19ae05adc147b304a4386/Wesbite-template-4.png)
![](https://freight.cargo.site/t/original/i/c27d967dc1e52828d845799d07548c20a0df0af015e2b1ef9e4c27edc1f76928/Wesbite-template-5.png)
![](https://freight.cargo.site/t/original/i/47906d4bd5140209df47f998f9ae6100bd24d2e25309c73580959bdfac3362fe/Wesbite-template-6.png)
![](https://freight.cargo.site/t/original/i/1226197f8738961f716f404ded13b94aa116f521d17dfaee5cc9981de57de7d3/Wesbite-template-7.png)
Website layouts
![](https://freight.cargo.site/t/original/i/19f0f728d158a48d636bf1cc00c5f985847110ace0069c1e97dc08c55699784f/Download-icons.png)
![](https://freight.cargo.site/t/original/i/5159984e67070d892a86f74418a1b4bca1cf8d3a2257a7a752f74302a11cc023/Social-media-post-1.png)
![](https://freight.cargo.site/t/original/i/cadc7f272ee03bca4249d1f44aba59eaed7c46ba808687cfbe0ab8dfd1dd9756/Social-media-post-2.png)
![](https://freight.cargo.site/t/original/i/7f8a477922d80dddf6c6421a1ad296d493447a47aace632eff38d47a605ae3f6/Social-media-post-3.png)
![collaborations](https://freight.cargo.site/t/original/i/b02efc4fb58580683ad22ad44c3e01ac6e6745bde9e61e9ab6fbbdbcea79c964/collaboration.png)
Know more about our strategic approach for Sanaya.