SANAYA

strategy white paper

A White Paper, authored by The Space At 9/2, discussing the digital strategy for Sanaya — a fitness initiative of Sanaya Mehta Vyas, built as a blueprint to achieving visible results for your mind and body. This paper is to be used by her to expand her business in India and the world; and for us to use the findings to the corresponding brand identity. 




Sanaya focuses on looking & feeling energetic, healthy & powerful. The brand reconises that fitness is a journey and a way of living. The core challenge the brand addresses is “how can I achieve sustained fitness and go about goal-setting, at any and every age?”

A White Paper, typically written in an academic style, highlights the features of a solution to a given problem statement. How it differs from a general collaborative project is the inclusion of thorough research and analysis used in arriving at the solution, in the White Paper.





Our process of writing White Papers involves secondary and primary research, case studies, observational analysis and more, subject to the client’s problem statement.