Mark

savoir faire rebranding



Logos and Identities should be what they are i.e. identify what the beholder is and what it is to become.

For Savoir Faire, a luxury retail exhibit in Calcutta, the language needed to talk of rooted histories and an evolved future - with a dash of keenness, to get everyone’s attention in a seemingly crowded market.

The logo typeface, Noe Display, is sharp and characteristic; and the colours exemplify India in its Indigo coloured, rooted and luxurious avatar and a dash of neon unusualness.

The video below plays out the mood for the brand. Featuring: Calle Luz by the French – cuban jazz outfit Quevola / No Format Records







We are passionate about making something beautiful.
Subscribe to our newsletter