website deSIGN

Once the branding and visual identity of Crazy Belly was established and put into production, the result was a beautifully designed truck, with a great customer response. The website was to be an extension of that fun and craziness, yet still be esily understood by its target audience. 



The website was created on Wix using a template provided to us by the client, however that did not limit us from designing a website that communicated the unique, fun and unconventional personality of the brand. A great emphasis was placed on making the website as dynamic and engaging as possible, therefore animations, scrolling banners and GIFs were used across different pages

 

An integral part of the website was to showcase and highlight the various brand assets developed so far and translate them into visually interactive content. This was done by designing a collage for the home page— a combination of food images and GIFs created using catch phrases.

The homepage was essentially designed using the colour-blocking method integral to the visual language of the brand. A combination of images, illustrations and various other brand assets were used throughout to convey the story, services and core beliefs of the brand.

A set of stickers were introduced as an extension to the existing brand identity. This was done to add some fun and craziness to the website design. It also served as an eye catcher for anything important that the brand wanted to communicate to its viewers. These were animated using Wix’s in-built pop-up effect

One of the core pillars of Crazy Belly is “Sustainability”— the brand believes in using eco-friendly methods to serve its customers, there a separate page was dedicated to convey the message of the brand (Check out the branding here).

Crazy Belly not only serves people on the go, it also offers catering services, thus the website has a dedicated page that  outlines the details of the services offered and gives the customers a platform to reach out and connect with the brand.