art direction and styling


Amitava Saha


5A, Dr. Sarat Banerjee Road,
Calcutta - 700029

styling & art direction

The Space at 9/2


Lana B

The photoshoot was intended to showcase the brand’s newly launched store space with human context.

The focus was the architecture, light and tonality of the space but with a stylised presence to attune the visuals to the store’s vision of bringing the best in fashion and design – through striking curations and great service.

The looks navigated every section of the space with looks of what that was intended for.

The ground floor captured formals, pret and resort wear across their display space, billing desk and the central atrium area.

The first floor captured a Bridal Room with Lana in Mishru and in Janati Reddy (their shop-in-shop collaborator at the time of photography).

The stairwell, work space and amphitheater terrace was captured with the falling lights & shadows plus avant garde styles.

Explore the visual identiy created for Bombaim.

bombaim visual identity

Explore the website we created for Bombaim.

bombaim website