styling & direction - the protagonist

photo story for maku textiles - autumn - winter 2017
photography - tito
muse(s) - shaireen butt, ciara may burbridge, diti saha, tanushree
make up - bhaskar

The Protagonist uses the camera as a medium and the theatre as a stage, to capture everyday routine,
true emotions and the human anatomy - responses to the camera is reality and not something
concocted in front of a screen. It aims to collapse the distance between art and life; life becomes art
and art becomes a channel to portray the everyday humdrum of life.

The canvas is distilled down to garments that quietly uphold an uncomplicated sense of androgynous elegance.
The lines are inspired by classic silhouettes, creating a harmonious balance between form and material.
Fabrics vary from peppery merinos (put in an Indian context) with and weighted and fluid Khadi.

We are passionate about making something beautiful.
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