Mark

NEETIKA SWARUP

brand identity development


The brand, Neetika Swarup, is about Stories In Artisanal Embroideries. 
Inspired by the fine art practice of the founder, the logo uses the bold yet clean typeface, Agentur.



The unit incorporates two dashes meant to be a representation of the calligraphic ‘swish’ and a homage to her classical training from the Baroda School of Fine Art. The approach to the identity is just as romanticised, albeit with a minimal tone.
the print design is sharp yet simple. The space between the parallel brush strokes have been used to add dimension to the price tags — by way of slashed edges. The business card follows a clean form but with unusual typesetting.



The print design is sharp yet simple. The space between the parallel brush strokes have been used to add dimensio

n to the price tags — by way of slashed edges. The business card follows a clean form but with unusual typesetting.