Mark

NEETIKA SWARUP

brand identity development



Branding exercise for Neetika Swarup’s clothing label, implemented across a series of collaterals. 


Inspired by the fine art practice of the founder, the logo uses the bold yet clean typeface, Agentur.








Rooted in fine craft, the brand Neetika Swarup is about Stories In Artisanal embroideries.
The logo unit incorporates two dashes meant to be a representation of the calligraphic ‘swish’ and a homage to her classical training from the Baroda School of Fine Art. The approach to the identity is just as romanticised, albeit with a minimal tone. The branded visuals was styled & directed by The Space At 9/2. Photographed on film and digital by Tito at different locations in Odisha.





The print design is sharp yet simple. The space between the parallel brush strokes add dimension, especially when combined with print techniques such as embossing and debossing.


The paper used across collaterals were kept consistent— they only varied in weight basis what was the best fit depending on the collateral. The business card follows a clean form but with unusual typesetting.


‘Embroidery Revivalist’, a phrase written for the brand to own, was treated with a UV gloss effect, to create the right about of intrigue. An emboss effect on one faces reveals a deboss effect on the other— subtle relief play characterises all stationery items Brand identity followed through to clean, simple and effective packaging


 
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