brand identity development

Branding exercise for Neetika Swarup’s clothing label, implemented across a series of collaterals. 

Rooted in fine craft, the brand Neetika Swarup is about Stories In Artisanal embroideries.
The logo unit incorporates two dashes meant to be a representation of the calligraphic ‘swish’ and a homage to her classical training from the Baroda School of Fine Art. The approach to the identity is just as romanticised, albeit with a minimal tone. The branded visuals was styled & directed by The Space At 9/2. Photographed on film and digital by Tito at different locations in Odisha.

The print design is sharp yet simple. The space between the parallel brush strokes add dimension, especially when combined with print techniques such as embossing and debossing.

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