Mark

NEETIKA SWARUP: branding


— Stories In Artisanal Embroideries —

Inspired by the fine art practice of the founder, the logo uses the bold yet clean typeface, Agentur. The unit incorporates two dashes meant to be a representation of the calligraphic ‘swish’ and a homage to her classical training from the Baroda School of Fine Art. The approach to the identity is just as romanticised, albeit with a minimal tone.

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