Mark

luxmi tea


PHOTOGRAPHED & VIDEOGRAPHY
Amitava Saha

STYLING AND ART DIRECTION :

The Space at 9/2

A creative journey with one of the world's finest tea producers, cultivating tea on their estates in India and Africa. Our quarterly concepts aim to convey the essence of their storied teas, sourced directly from the estate, and their extensive range of blends and brews, encapsulating the brand's ethos.






Capturing the subtleties of tea in the ever-changing embrace of morning, afternoon, and evening light
– a graceful exploration of time and tranquility.





Pairing Matcha and Camomile tea to create a serene and flavorful experience. Our artful direction integrates these calming elements into cozy corners and inspiring reading materials, enveloping the senses in wholesome tranquility.








The shoot for this quarter delves into India's beloved chai varieties, highlighting their distinct characteristics. Each tea was portrayed with
an iconic element from its city of origin, offering a visual journey into the rich tapestry of Indian chai culture.

  • Bombay Cutting chai
  • Kashmiri Kahwa
  • Kolkata Lebu Chai
  • Hyderabadi Irani Chai
  • Kerala Sulaimani Chai




A visual journey of tea, culture, and charm - The idea was to showcase captivating profiles of tea lovers and iconic on-screen tea moments with a photoshoot for the quarter.