Mark

Fine fettle : branding



Branding for Fine Fettle, a company that makes wellness consumables and its introductory product, Noni Elixir.

The logo written in Ogg, is an ode to calligraphic styles that were written primarily with hand carved pen nibs.

The design approach was contemporary, elevated with a sense of calm.

The volcanic origins of the Noni juice — the Andaman Islands — were used extensively in the visual language. The experimental typesetting on the packaging is intended to convey the benefits directly.






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