Elemental Shift by Devina Salarpuria
comissioned by
Studio Moda Indiaart + exhibition
2nd April - 11th April, 2021 | Kolkata Centre for Creativity |
11 am - 7 pmNgo Partner
Kadam HaatVenue Partner
Kolkata Centre for creativityexhibit design & visual identity by the space at 9/2
about the exhibit
Elemental Shift uses the craft of sheetal patti to explore innovation and experimentation in fashion materiality. Each piece is intentionally unwearable; and is created to begin the conversation of how fashion can be a system for change.
Studio Moda India’s intention is
to look at playing with new processes — and for its April 2021 exposition, the highlight is on Sheetal Patti.
A desire to visualise the outcomes and materiality of ‘tomorrow’. Pushing our individual boundaries, we desire to ask these questions in a greater presence and make more people a part of our process while collaborating and innovating.
to look at playing with new processes — and for its April 2021 exposition, the highlight is on Sheetal Patti.
A desire to visualise the outcomes and materiality of ‘tomorrow’. Pushing our individual boundaries, we desire to ask these questions in a greater presence and make more people a part of our process while collaborating and innovating.
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our process for the exhibit
pillars of fashion
The Space At 9/2’s main intent was to look at fashion beyond a tangible product andportray it as a system consisting of the intention of creating, geography, stakeholders,
innovation, materiality and the system itself— envisioned as six pillars in the gallery space.
immersive sound design
a layered approach
A statement by Ellen MacArthur Foundation significantly provides context to why we developed the concept of looking at fashion as a system while also questioning the future of fashion —
“The system operates in an almost completely linear way: large amounts of non-renewable resources are extracted to produce clothes that after which the materials are mostly sent to landfill or incinerated.”
Devina’s work and our exhibit design and positioning came together to communicate the larger message of looking at fashion beyond its end product and vain-fuelled projection but rather as a medium that can impact — our physical existence and emotional beings.
a tactile photo series
Documenting the works to be used as a part of our communication strategy
visual identity design
A custom grid system with justified text. This system was then juxtaposed with patterns and graphic elements inspired by and derived from the Elemental Shift Sheetal Patti Collection.
