DUEt luxury
VISUAL brandING AND identity deSIGN
Duet Luxury makes avant-garde fashion accessories by bringing together material explorations and surface textures. Although the product lines are primarily inspired from nature, the outcomes standout in their unusual juxtapositions.
Considering this USP, The Space At 9/2 derived two taglines: Mixed Material Magic to highlight the product style and Surprise Startle Standout to define what Duet Luxury’s target audience can seek to do after purchasing one of their products.
The logo is modified to make sure that the letter terminals do not overlap. This carefully chosen variable typeface helps set the tone of the brand — versatile & contemporary.
With its Victorian sensibilities, it establishes a hierarchy and guides the visual narrative fluidly.
To encompass the intricate complex of the bag a soothing and neutral colour palette was chosen. The sage green was an ode to the brands’ nature centric inspirations; the cream to present the brand ethos in an elevated manner and an intense black to give it a fashionable appeal.
As part of the visual identity, we created combinations of geometric patterns. The recurring frame and line and dot were a big part of the visual identity. They could be used on images and other branding elements as well. We kept in mind that the visual identity can be made a part of her hardware later and therefore keeping it geometric was a logical step in that direction.
For the collaterals we used the frame and the cream and green colours in a very extensive way. We worked with making the colours consistent across collaterals. As part of the unboxing experience, we added a piano leaflet giving the customer an essence of the brand and also how they can maintain their Duet Luxury Products going forward.
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