VISUAL brandING AND identity deSIGN
The branding for Devina Juneja is based on the visualisation of Leatherscape - our term for the visual appearance of leather surfaces or a #leather landscape. The fantastical idea is represented by a line and dot, much like the sun over the horizon — a conscious image of a landscape. The logo mark is supplemented by the logotype set in the sharp and feisty Saol — staggered one below the other to define her layered and experimental approach to working and creating with leather. The pop of orange is used to highlight the dark (yet neutral) palette of her products.